Strategic Competencies: 
Strategy is focus, work, and intimate understanding of the people involved. Liz aligns the P&L and the "conversational culture" creating multiple online and offline channels with carefully selected partners. Her ideas and innovation tweaks are elegant, simple, and successful strategy set in basic business models with high attention to human experience. Mass customization is often at the center. Customer trust is woven through every strategy.

Product Competencies
In the end we deliver on the product promise or we don't. Liz understands the product experience as a naïve intelligent customer. She can analyze and interpret customer response. She excels at repackaging and repurposing product to gain new customers and give old customers a new reason to buy.

Marketing Competencies
Marketing starts with compelling value propositions that are irresistible because they fit easily and meaningfully into customer's lives. Liz understands the high trust environment that allows people to create, learn, and make buying decisions with confidence. Liz can plan an integrated online / offline campaign that grows the customer base organically as the product line grows.

Social Media Competencies
Inviting the community to be part of  the process can lighten the load, increase, loyalty, and raise the ROI. Liz is actively involved in the social media culture and uses the tools to listen, engage, measure, and communicate with core communities. Her reputation is stellar which brings access to tools and help from a network of highly qualified social media mavens.